And the Spam Design Award goes to (sponsored by Viagra, Levitra and Cialis)

Spam is the cancer of the Internet — and I am repeating myself. I get almost 100 spam comments every week, but thanks to Akismet plug-in I described before, I don’t have to deal with them by hand. But today in my mailbox I’ve found an odd little one, which really caught my eye. This will be the first design post on the blog, but I mean, just look at it — for a moment I thought it was something from Apple Inc.

Isn’t it nice? The pills have a trendy look-and-feel. We can see a nice, faded out reflection, a shadow under each pill to give it deep look, and a very nice radial gradient, which focuses the attention on the center of the ad. There’s a web2.0 badge, because oh yes — they can ship you pills worldwide, and they mean it.

Interesting font selection makes the headline stand out, while the pills are clearly described, in uppercase, Arial I guess. Two most important credit card logotypes assure you that you don’t have to send cheques or cash by mail. But who knows where your card details will end up — still, the point is set, you can buy online, instantly.

Neat paragraph alignment, along with a bold headline styled like Apple newsletters, give a clear message of what’s going on — no crappy, encoded names like \/I4GR4. This one is pure professional, fine usability and readability approach. Is this the spam of the future? You tell me.

I’d give it a Spam Design Award, for sure. Maybe they’d be all excited. Oh wait, no, they already ate their pills…